Blog
How the Right Inventory Management Program Can Help Social Media Campaigns
Every part of a business connects with the rest. There are no areas that truly stand alone once you start to look at the Big Picture. Still, it can sometimes be difficult to see these connections up close. Balancing inventory management with social media...
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3 Examples That Show the True Power of Social Media Marketing
There are many challenges unique to the world of small business marketing. Perhaps the biggest challenge is simply being seen. Online, big name companies spend millions on marketing and advertising, hiring gurus and investing in smart data mining to...
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Book Review: Viralnomics: How to Get People to Want to Talk About You
Going viral is the goal of any company. After all, viral content can change the entire landscape of your company, propelling you from small time news to global headlines in the matter of mere moments. The trick, of course, is finding a way to create that...
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What Is Your Social Media Inventory?
Back in 2011, Jeff Antaya said: “Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” As we kick off 2016, we see that Antaya’s vision was spot on. These days, being involved in...
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How to Improve Your Sales Analysis
Sales analysis, when performed properly, can help your sales team set more realistic objectives and use market trends to boost sales. Combined with a good sales forecasting inventory tool, sales analysis can help you make the right inventory decisions and...
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Why Inventory Management Matters With Social Media Marketing
At first glance, inventory management and social media marketing may seem like two entirely different worlds. After all, one is based internally and deals with the mechanics of the company while the other is about driving interest and sales. While we all...
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3 Critical Mistakes to Avoid in Sales Data Analysis
Sales data analysis can be a goldmine for your business, helping you control your inventory more effectively, understand demand better, and become more aware of your customers’ purchasing behavior. But sales data analysis is not without its pitfalls,...
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5 Tips to Help First Time Social Media Marketers
Kick starting a social media campaign can be a lot of fun. It’s a way to interact and engage with customers and the public — building up your image and your base. At the same time, it can be a bit daunting, especially for those trying it for the first...
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Book Review: Management: Tasks, Responsibilities, Practices Paperback by Peter F. Drucker
Considered the founder of modern management and an influential leader in the sphere of management, Peter F. Drucker delivered in 1974 a groundbreaking book entitled Management: Tasks, Responsibilities, Practices. Now a classic text, the book traces the...
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3 Simple but Advanced Social Media Marketing Methods
Making the most out of social media marketing can be a pretty tall order. Online marketing in general presents unique challenges when compared to more traditional marketing. Marketing on social media adds a whole new dimension thanks to its fast pace and...
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