How to Leverage Product Returns for Data

How to Leverage Product Returns for Data

When people purchase items online, they do so more often from companies that offer a comprehensive returns policy. In most cases, customers see a generous returns policy as the ultimate in online customer service. After all, shopping online lacks the tangibility of...
How to Manage Your Marketing Collateral Effectively

How to Manage Your Marketing Collateral Effectively

Marketing your brand online as well as offline invariably creates marketing collateral, which can take the form of both physical and digital assets. Managing these assets effectively is important because they can help increase the reach of your business as well as...
Book Review: E-Commerce Get It Right! By Ian Daniel

Book Review: E-Commerce Get It Right! By Ian Daniel

Fueled by new, user-friendly technologies such as cloud-based business analytics and inventory control and planning solutions, the e-commerce industry not only holds its ground against retail shops, but has also begun to win over their customers. In 2016 it is...