It’s not about the destination; it’s about the journey.

It’s a phrase we’ve all heard before. Maybe it was in the middle of an epic road trip, or a hike to see a beautiful view, or even a reminder to stop and smell the roses occasionally. While the context usually has to do with pursuits outside of work, any successful entrepreneur will tell you it applies just as much — if not more so — when working to create success for your business.

There are roughly a zillion things to consider when running a small e-commerce business, so it’s easy to understand how some things get overlooked as time goes on. But, focusing on the core issues of a business can help owners stay more involved, more aware and more likely to encourage others to do the same.

  • Marketing — Maybe marketing was never really your thing, but marketing is the best way to reach your audience. Today’s marketing options go well beyond the foot-in-the-door salesmen of years gone by. Get involved with your marketing team from the ground up to learn about what they’re doing and how they’re approaching sales and promotions in the future.
  • Technology — This includes the technology required to run your company and guide it into the future. That includes cloud-based programs for inventory and financial management such as an ecommerce inventory management app, sales forecasting suites and the tools your employees need to get the job done right.
  • Customers & Service — This goes beyond the “Customer is always right” approach and includes engaging with your customer base in person and through social media. Customer service and marketing often go hand in hand, so be sure you act as a liaison between the two departments and encourage interdepartmental communication and collaboration.

When it comes to creating a truly successful business, every employee and person you work with will follow your lead when it comes to being passionate. If the owner takes an active role in every area of the company, employees pick up on that. So, as an owner, be sure you’re giving the foundations of your company the focus and energy they need to thrive.