There’s no doubt that the Shopify platform has plenty to offer in terms of developing and expanding e-commerce for companies. But what about its other features like integration with cloud inventory application and story sharing? Understanding all Shopify can offer can go a long way in motivating companies to take the plunge and take on the learning curve associated with the platform.

One company that has truly made the most of the features is Manitobah Mukluks, a footwear company in Canada. The company has grown by leaps and bounds, evolving from a small company in 2008 to being named as on of the top 200 fastest growing Canadian companies in the Profit 500 list for 2015.

The company began using Shopify as a way to develop and launch their ecommerce arm without taking on any more expense than they needed. The streamline software suite gave them the flexibility they wanted and, as it turned out, a whole lot more.

Manitobah Mukluks focuses on artisanal footwear inspired by aboriginal art and craftsmanship. The approach has made them a popular and successful niche company and one that is able to compete with global brand names like UGG and Sorel. But the Manitobah Mukluks story is what really drives the passion for both the owners of the company and their customers.

It was that passion, and the story of their company, that led them to investigate the feature available through Shopify Plus that would allow them to share their experience. Using the Shopify Stories feature, Manitobah Mukluks has been able to share their own story — and the story of the aboriginal people who inspire and work with the company — to create a positive impact in the local community and abroad.

Being able to personalize and humanize their company by sharing the motivation and inspiration for their brand has made them even more popular. It’s also paved the way for local artists and aboriginal people to become more enthusiastic and optimistic about what they can accomplish. In the end, this feature of the Shopify Plus platform creates a way for companies to truly reach out to customers, artists and other budding entrepreneurs both locally and across the world.