Social Media remains one of the most powerful tools available to businesses in 2016. So which 5 trends should you be watching out for and making the most of over the next 12 months? We’ve brought together a list of emerging social media trends that will keep you on track and ahead of the game.
Number 1: Facebook
This may seem a bit obvious since Facebook remains the flagship outlet for social media. However, plenty of companies have already branched out to twitter, Instagram and Pinterest to name just a few. Still, Facebook remains the single most popular with the population in general, even if younger users are moving to different platforms. In order to reach the largest audience, be sure your Facebook presence is absolutely on point.
Number 2: LinkedIn
If your target audience is made up of professionals, or if you’re a business to business (B2B) company as opposed to a business to customer (B2C) company, then be sure you’re also keeping up to date with LinkedIn. More and more B2B companies report they rely heavily on the networking site, edging out ahead of even Facebook when it comes to connecting and developing business relationships.
Number 3: Social Media Business Forecasting
Social media is steadily working its way into business forecasting thanks to advancements on data collection, analysis and interpretation. If you don’t already have one in place, 2016 is the year to invest in a forecasting tool for small business that incorporates data from sales, purchasing and social media to help develop the future of your business.
Number 4: Blogging
What do people want? High quality content. When do they want it? Now. So give them what they want by offering insight, advice and help on your industry. Create a blog that features high quality, original content and you’ll soon reach a wider customer base, grow your business and boost your reputation online and in the Real World.
Number 5: Involvement
Social media isn’t a soapbox; it’s a coffee table. Interact with your customers through discussions and invite them to get involved with clear calls to action.