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Kick starting a social media campaign can be a lot of fun. It’s a way to interact and engage with customers and the public — building up your image and your base. At the same time, it can be a bit daunting, especially for those trying it for the first time. That’s why we’ve brought together 5 tips to help your campaign fun and effective.

  1. Know Which Platform Will Work Best

Social media platforms cater to specific demographics and styles. Facebook, for example, is all about sharing, liking and passing information around. Meanwhile Twitter is shorter, more to the point and is effective for linking to other content. Then there’s Pinterest, Instagram, FourSquare and a host of others, each with their own set of rules and ways of attracting people. Begin by determining what you want your campaign to accomplish and then pick the platform that best suits your needs.

  1. Be Coordinated

Whether you choose to use one social media channel or many at once, be sure your campaign is coordinated across your social media channels, website and mobile applications. This makes it easier for people to share your campaign no matter what method they choose.

  1. Be Engaged

Social media campaigns aren’t about talking to your customers; they are about engaging with them. Design campaigns to be interactive and get engaged with people in order to boost your success.

  1. Start Small

It can be tempting to splash out on a big and complex campaign. But if you’re just starting out, keep things small. This will give you plenty of wiggle room as you’re learning the ropes and that way your larger campaigns will be more organized and more likely to succeed.

  1. Have a Way to Track Progress

Every social media platform comes with a way to measure its overall success. These tools work similarly to sales analysis software and, in many cases, analysis software can use social media data to generate internal reports. Being able to understand which campaigns work — and which fall flat — is a great way to gain insight as a part of your overall small business management plan.