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Marketing isn’t easy, but it is vital. It also gives you a chance to flex your creative muscles and have some fun if you’re armed with tools that make the job easier. These marketing tools offer help with everything from idea generation to analysis. With their help, your marketing can take your business to the next level.

BuzzSumo (

Check out content ideas or enhance brainstorming by finding out what people are talking about based on specific key words and phrases. BuzzSumo crawls through everything from guest blog postings to infographics to tell you how popular a topic is. You can check for activity over the past 24 hours all the way to the past year. They offer a free basic service so you can check it out and their subscription service comes with plenty of worthwhile extras.

Mention (

A good piece of retail sales analysis software can tell you how your business is doing based on sales. However, if you want to know how you’re doing in the court of public opinion, you’ll need Mention. Mention tracks who is talking about you across all forms of online media — including social media. It can also identify the top influencers for your company.

Venngage ( or (

Infographics are a great way to share information since they can deliver a lot of data is an accessible and shareable format. Venngage and are two of the best infographic generating platforms available. Each offers a basic service for free and then tiered options for subscription services.

Cloud Based Inventory Tools

This last entry isn’t exactly a specific tool, but it’s something your company needs if you want to give some support to marketing. Using cloud based inventory tools gives transparency to every other department. In terms of marketing this offers the chance to indemnify products in need of promotion and track trends on items during and after promotions in order to gauge efficacy.