There’s always something you can do to improve the way you run your e-commerce business. Not all improvements have to be costly or time consuming. In fact, there are many significant yet inexpensive things you can do, from using a content management system for your website to adopting an e-commerce inventory management app.
- Use a content management system (CMS) like WordPress if you don’t already
In addition to simplifying content management on your website, it will enable you to use a wide selection of customizable, mobile-friendly themes. Also, a CMS helps you easily set up and manage a blog on the same domain with your store, which can feed search engines fresh content that will increase your online visibility.
- Improve inventory flow with a multichannel e-commerce inventory management app
By automating inventory management for small business and optimizing stock levels, you can focus your energy on the more creative aspects of running your store.
- Make social media marketing a priority
While social media doesn’t have conversion rates that are as high as those of more traditional marketing strategies, like email marketing, the amount of exposure it brings your business is invaluable. By connecting you to your customers, social media can boost retention rates and encourage more purchases from existing customers, as well as facilitate the discovery of your brand. Going a step further, you can invest in social media ads on Facebook and Twitter.
- Leverage the power of forecasts
If you’re not using a forecasting tool for small business, you’re losing a valuable opportunity to optimize expenditures. This doesn’t mean you have to get out of your way and invest in expensive tools that require the addition of an analyst to your staff. With a smart cloud inventory management software for small business you enjoy user-friendly visual analytics based on your stock and sales data.
- File for copyright registration every three months
It may seem a bit of an extravagance for a small business, but this is in fact a good long-term investment. You may have put months, even years of work to create the look and content of your storefront, and a new competitor can duplicate an unprotected site in a matter of days, and without copyright, it’s hard to claim damages. Are you willing to take that risk?
- Do something about cart abandonment
Cart abandonment continues to be a problem for e-commerce businesses big and small. One way to deal with it is to use Google Analytics’ Checkout Behavior report to find out at what stage of the checkout process abandonment occurs. This will enable you to optimize the page in question, simplifying forms, adding new payment options, and improving it all round.
- Last but not least, change the way you monitor, check, and handle stock
Inventory management is a pain if you use spreadsheets, or if your inventory software ties you to your work computer. In a mobile, ever-connected world, using a mobile inventory management app is the simple solution to taking your inventory with you wherever you go and managing it in real time.