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Today, it’s easier than ever to start a small business, but it’s also easier than ever to fail. Whether you’re running a startup or a small business that has been around for some time, here are some of the key challenges you may have to face this year — make sure you’re ready for them when they come.

  • Keeping your top employees satisfied both financially and professionally to prevent them from trading your small business for a bigger employer.
  • Optimising your website for mobile users by providing them with the same essential functionality and content that computer users enjoy, and developing, if necessary, a bug-free and easy to use mobile application.
  • Making the most of print marketing and direct mail marketing, which continue to yield high results in spite of the popularity of online marketing.
  • Managing your healthcare program and keeping healthcare expenses in check while effectively dealing with the effects of the Affordable Care Act.
  • Investing in inventory management for small business to improve your inventory control, keep better track of your products, and minimize inventory-related costs and problems.
  • Finding the right niche for your business in order to hold your ground against larger competitors and keep your business alive and flourishing.
  • Lessening your workload while maintaining your productivity, in order to have more time for yourself and for your family and friends.
  • Innovating to make your products and services stand out from those of your competitors.
  • Finding the time and the money to invest effectively in both online and offline marketing and in the new small business mobile marketing opportunities out there.
  • Securing your user data to prevent data leaks that can damage your reputation.

From mobile marketing to time management, from healthcare challenges to inventory management for small business, you have to cover a lot of ground this year if you want your company to do well.