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Working with social media to improve customer service and boost sales is common, but that doesn’t mean it’s easy. In fact, many companies make simple but devastating mistakes when it comes to their social media strategy. We’ve rounded up three of the most common mistakes businesses make along with tips on how to avoid or fix the problem.

  1. Using Social Media as a Soapbox

The purpose of social media is to engage with the public — not just deliver slogans and content. Make sure your social media page can receive messages, posts and other forms of interaction, even if that means you need to moderate them actively. People don’t want to be spoken at, they want to engage in a conversation — so be friendly!

  1. Out of Date Information

When a company plans a social media campaign, ecommerce inventory management becomes very important. You need to ensure whatever product or service you’re advertising and pushing is ready and available. If you launch a campaign without inventory in mind, you could find yourself issuing rainchecks, back orders and plenty of crisis control.

  1. Posting Too Much or Too Often

While regular activity is important, striking a balance is equally important. You don’t want to come across as pushy or as a nuisance that clogs up the newsfeed of your audience. Ensure your content is relevant, well-crafted and spaced out enough so that you stay current with your audience without wearing out your welcome.

Social media is an important part of small business management. These days it’s absolutely vital, so managing your social media activity needs to be a priority within the company. Work with your team to create valuable content and a posting schedule that makes sense. That way, the interaction you have with customers will boost your sales instead of becoming a chore.