Marketing your brand online as well as offline invariably creates marketing collateral, which can take the form of both physical and digital assets. Managing these assets effectively is important because they can help increase the reach of your business as well as attract new customers. If you neglect marketing collateral, you will invariably lose money in the long term, and your marketing efforts, both online and offline, may suffer. Whether or not you already use a marketing collateral management system or an inventory app for small business, here’s is a simple guide on how to effectively manage marketing collateral.
- Take inventory of your marketing collateral for physical assets
Depending on the size and location of your marketing collateral, this process may take anywhere from a few hours to a few days, perhaps even more. When it comes to physical marketing collateral, using an inventory app for small business such as DataQlick can be a big advantage, as you can simply add your marketing collateral to your inventory to manage it more easily, appending notes to each marketing asset to set it apart from your shelf inventory.
- Don’t forget marketing collateral for digital assets
Digital marketing content can take many forms, including blog posts, social media posts, images, videos, graphic ads, and even email templates. If you have only few of these, you can do without an inventory list for them. If you have a lot of them scattered across computers that marketing teams from different locations are using, however, adding them to an inventory can prevent them from getting lost, as well as ensure that digital marketing assets are not misused.
You can add these to your inventory app for small business by creating new products manually — this usually beats the spreadsheet approach and helps you keep track of them more effectively.
- Eliminate duplicate or unnecessary content
Whether digital or physical, some marketing collateral may be outdated, no longer necessary, or simply superfluous. This can be a good time to go through it to separate the grain from the chaff and update your marketing collateral inventory.
- Make marketing collateral widely available
Doing this becomes a lot easier if you have all your marketing collateral in one place, as in an inventory app for small business. Once you know exactly what you have, you can divide physical collateral more easily between different locations, or, in the case of digital assets, distribute them online.
This can be done by uploading them to a cloud-based file sharing service such as Dropbox, which can be accessed across platforms and devices and comes with file permissions, so that you can tightly control who can download what.
Marketing collateral, be it physical or digital, is important for your business – you should definitely keep track of it. With an online inventory app for small business such as DataQlick, keeping track of physical marketing collateral is a simple and intuitive process. And as to digital collateral, a spreadsheet can save you a lot of trouble later on.